Squeeze pages are a simple and effective way to build your customer list. They offer you an easy way to obtain names and email addresses in exchange for information.
Since contact information is voluntarily given, you're able to collect a constantly growing permission-based list of potential customers who are specifically interested in your business, and therefore, more likely to buy from you.
You can offer an ebook or white paper, or put them on a list to receive additional information about a topic of interest to them. Squeeze pages allow a mutually beneficial exchange of information for the purpose of increasing sales.
Benefits of including squeeze pages on your site:
- Gives customers a convenient way to get information
- Provides you with contact information for potential customers
- Demonstrates your knowledge of your topic
- Increases leads and sales
- Increases repeat visitors to your site
Allow Them to Opt-In
When it comes to marketing, it's almost always best to allow consumers to make the choice about whether or not to receive information. When they're given the ability to "opt-in", they won't feel pressured to make a purchase. A squeeze page is a convenient place for them to ask for more information, rather than be interrupted by a sales pitch.
Good squeeze pages contain:
- Persuasive content designed to get people to opt-in
- Useful information about what readers will receive
- A compelling call to action
- Clear, easy-to-understand instructions and design
Target your Customer Base
Your squeeze page establishes a list of interested parties who will welcome further communication. This gives you permission to follow up with email newsletters or other email content. Obtaining addresses through a squeeze page also opens up the possibility of doing direct mail marketing. Either way, you are targeting only those who want to do business with you.