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5 Tips For Writing Content That Connects With Readers


Do you a judge a book by its cover? I do. (Yes, I still buy physical books!). I also judge a book by the picture of the author on the back flap. Do they look crazy? Nerdy? Erudite? Most importantly, I judge (and probably select a book) by the first page. Does the first page get me to the second page? And do I think the second page will forward me to more pages in the book?

Ultimately, as a potential reader of that book, I am looking to see if I'll be able to be connected to that book. Similarly, writing a blog post, or white paper, or even a press release involves making that same initial connection with a reader and guiding the reader to the next paragraph or bullet point. 

So what's the best way to get into a reader's head? There's no silver bullet of course. Remember though, if you're writing content for the web - you'll have only a few seconds to capture a reader's attention. Here are some tips to help capture the fleeting attention span of the web reader: 

  1. Inhabit the Role - Think of yourself as an actor rather than a writer for a moment and inhabit the role you're writing for. Are you creating content meant to be read by an auto shop owner in his 50's, a Millennial, or an executive in a medium sized business? The way you structure your content will be different for each of these individuals. Take some time to research the online places your readers live.  Discussion groups, LinkedIn Forums and even Facebook will help you focus in on topics and trigger words that interest your desired readers.

It's All Been Said? Try These 6 Fresh Content Ideas


One of the most important aspects of a successful social media content writing to is constantly add new material. However, if you have been posting content for a while, you may think you have already said everything there is to say about your clients' products and services.

3 Quick Tips For Self-Editing To Perfection


Content writing can be exhilarating and rewarding work.  Writers can exercise a great deal of creativity and style while being acknowledged and compensated for producing unique, informative or entertaining content. 

Content writing can also be quite a challenge when proper grammar usage, spelling, and article construction can be scrutinized by multiple readers.  The smallest of errors could jeopardize your reputation as an author and damage the integrity of the content writing assignment entirely.

For most of us, hiring an editor is not a viable option.  We must utilize our own self-editing skills to review our content writing and validate that the article is ready for the customer to receive.  Self-editing can be difficult because often the author has preconceived views of what the content writing is communicating and could overlook many common errors without noticing.  There are ways to improve your self-editing skills so that you can provide consistently high quality content writing.

6 Quick Tips For Efficient Article Writing


In a recent article from the MarketingProfs website “highly effective and efficient marketers tend to report stronger business growth.”

A 4-Step Plan For More Effective Content Development


I HAVE A VOICE! For most of us, this cry from The King's Speech was inspiring. As a writer it most assuredly must have spoken to the creative passions within. The world of content marketing has become flooded with templates, Copyscape tricking software and rehashed content.

What happened to the creativity that content development used to be renowned for? The following is a 4 step plan for writers to get back in the game and start producing better content and landing better jobs.

It's All Been Done Before
At times it can seem that there are no original voices or ideas left.  Your writing seems so imitational and stale. The solution to this is not actually in writing but reading. Go get inspired. Read other articles from content writers in your area of expertise. You will find in time a renewed appreciation for all that is left to be said. You will start to consider how you would have voiced thoughts on topics and the feeling that your content is lacking in originality will slowly fade away.

You Have A Voice
It seems like clients are becoming more and more specific about subjects, tones and keywords. Many writers feel as though their voice barely comes through in their writing as a result. The problem here is not with the client or the originality of the writer but perspective.

One of the most amazing things about content development is that no two creators are exactly alike. Shift your perspective from what the client wants you to say and focus instead on how you are going to say it. It is a small shift but you will find this simplifies the writing process regardless of challenging criteria and will improve your content immensely.

SEO and Keywords
This suggestion is going to seem completely taboo but it needs to be said, leave SEO and keywords until last. Focus on creating unique and innovative and relevant content first and foremost. Most often clients who are looking for quality content development will be willing to sacrifice percentages on keywords if it means the article is all the better for it.
Don't negate the need for keywords as this is part of the fun and challenge of creating great content, but never sacrifice the content for the sake of a keyword.

Audience is Everything
So often the clients try to provide writers with as much insight as they possibly can. They do this because the content being created, while for their website, isn't for them. Content development is all about the people the clients are trying to attract, engage and inspire. Their audience is who you are writing for.

Take the time when clients provide you valuable resources like websites or insight into the client demographic to consume it in it's entirety. A client will always be able to tell if the writer has taken the time refer to the resources provided. The more your content development stays focused on the audience the better results you will have with your writing stats and repeat clients.

That is it folks. Content development is about creativity, dedication and most of all the audience. If you can manage to keep those key tenets at the heart of writing your writing will grow by leaps and bounds. The more unique your content becomes the higher value your writing will have and grabbing those sweet freelance jobs will become easier by the day. 

5 Qualities Of A Great Technical Copywriter


If good copywriters are in demand, good technical copywriters are in HUGE demand.  Why?  Because they have to combine writing skill and technical expertise to write marketing copy, web content, user manuals, sales sheets, and everything in between.  

How To Create Innovative Content That Captures Readers


As a writer who specializes in helping clients make the most out of their content development and marketing strategies, you know that getting someone to glance at content you create is the easy part. Capturing those readers and engaging them for longer than a brief moment is what separates innovative content from an average web presence.

Before talking about how to create such content, we need to touch on what is at the heart of innovation itself. By definition, the word "innovative" means "introducing something new; to invent; to apply changes to something that already exists."

For content development, this means being able to be at the forefront of communication. It's easy to bring up the rear - to end a conversation or to repeat what someone else has spent time researching and presenting to the world. It's something else entirely to "innovate" and think ahead to what will be relevant in the near future.

As a general rule, here are some tips for developing innovative content that captures readers:

  • Take time for a good old-fashioned brainstorming session. Great ideas are often the by-product of an altogether different conversation - do not be afraid to ask crazy questions and posit crazy solutions; you never know when that will lead to a content development breakthrough.
  • Know your audience inside and out. If you really get what drives them and know how they best receive information, you are well equipped to innovate within that target market with a high probability for success.
  • If you are truly excited about both your writing and the company you write for, chances are that your passion will shine through. True passion reaches out and grabs people, begging them to listen up to what you have to say.

Innovation is, by design, simply creative thinking that is not afraid to take a risk. Develop this ability and you will be well on our way to developing content for your clients that will reap dividends in the staying power of their readers.

Website Copy, Or Content? What's the Difference?


In a world that is growing more connected and Internet-driven by the minute, maintaining a consistent, informative, and engaging content marketing presence is vital to continued success. One of the most important things for writers to understand is the difference between content and copy, as well as the importance of seamlessly blending the two together. 

First, let's look at the differences between website copy and website content:

  • Copy is verbiage - phrases, sentences, paragraphs, and even huge blocks of text that serve to inform readers through the use of written words.
  • Content is dynamic and versatile - while copy is a form of content, mediums such as podcasts, videos, graphic images, and more all fit the content bill as well.
  • Copy has boundaries based on the rules of grammar and language.
  • Content is highly open-ended and able to be creatively tweaked to fit a variety o presentations and uses.

Now, a look at how the two could potentially work together to create an engaging and memorable website presence:

5 Tips For Writing An Ebook They Can't Put Down


Writing an ebook is an exercise in understanding your audience and understanding the format. Ebook writing has become very popular with the explosion of ereaders. But is ebook writing actually the future of the format? Books have been around for hundreds of years; the ebook is a comparative infant.

10 Proven SEO Copywriting Tactics For Better Link Building


By nature, search engine optimization (SEO), involves designing websites to improve natural search placement on search engine results pages (SERPs). SEO copywriting that optimizes for terms that the websites's target audience uses to search, can drive the most relevant traffic to the website.

Driving traffic is what it's all about.  If you want a better conversion rate, more potential customers and higher sales, try these proven SEO tactics:

  1. Determine key concepts. Before writing, figure out which words that the people desired to visit the website will use. Check to see which words come up in the major search engines when you type in a generic product or service name that matches what the website is focused on. Then use these essential words on relevant webpages. Use the keywords in the first section line of the page title, for the best search engine indexing.
  2. Study SEO sources. Learn about how to use SEO copywriting techniques from trusted resources. New information is available regularly, so it is important to keep abreast of new developments and trends. For example, choose sources such as SEO guru, Matt Cutts' blog, and Search Engine Land.
  3. Use keywords in page headers. Engaging and creative headlines that incorporate keywords will do a great deal to help drive organic website traffic. Even the most persuasive headlines really need keywords as much as possible. When images are used, place keywords in and around the image. Write keyword text for the headline image, and put generic keywords elsewhere on the webpage.
  4. Develop captions with keywords. Using text-based captions allows for more keywords for SEO copywriting. Make sure the keywords match those that you found while conducting research. This keyword strategy allows for another chance to influence search engine results.
  5. Pay attention to word order. When it comes to SEO copywriting, because of how search engines read and index webpages, word order means a lot. After doing keyword research, use the words that show up first in the beginning of your web text. Favor the most popular words for the most effective SEO copywriting.
  6. Watch singular and plural word usage. When consumers search, they usually use both singular and plural forms of words. Often, different results will come within the top three to five Google results. This is why it is so important to understand which keywords are the most relevant. This way, SEO copywriting may be written accordingly. This applies to all web copy, such as tags, headers and headlines.
  7. Structure copy length. For some SEO copywriting, 300-400 words is sufficient. Longer web copy provides more of an opportunity to go into detail about benefits and attributes about the service or product. Some of these things are not readily apparent, and when consumers learn from web content, they have a tendency to respect it more. This can lead to more return website visitors.
    This also allows for the chance to really differentiate a firm’s services and products, which helps with branding. From a marketing standpoint, there is a greater chance to become an influencer in cyberpsace. Longer copy is also great for search engine discovery.
  8. Design an internal linking strategy. This can assist the search robots to find other web content from a website. Anchor text in links can also be effective for SEO copywriting. Before writing begins, learn which web pages should be linked to and from the copy. Determine which is the best anchor text for each proposed link. Then it is possible to incorporate that text for more seamless copy.

    Waiting until after the website is completed to do the internal linking will mean that copy written previously will need to be edited. The copy should flow easily through the anchor text. Read articles such as the SEOmoz blog's Brainstorming Your Link-Building Strategy to learn more.
  9. Review your content to ensure that it is engaging and straightforward. This will make it more relevant to readers, and more discoverable to the major search engines. The most effective web content has a higher crawlability rate, with relevant topics that search engines will understand and find. In this way, a website has the best chance of being indexed within the top rungs of the search engine ladder, so that people will find the website sooner than others.
  10. Remember that web content is king. SEO copywriting is an art that relies upon technical knowledge, research, and creativity. Each webpage, from the sitemap to the overall design, uses word structures that relate to search engine discovery. Take the time to plan out the web content, keeping in mind which web page it is for. Always understand what the goal is. 

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