Is Your Blog Half Full or Half Empty?
Posted by Sandy Fitzgerald on Tue, Aug 25, 2009
Let's say you're the CEO of a company that's on its way up. Some marketing guru somewhere has told you that the best way to market your company is by starting a blog.
So you pay for a few years of a domain and then you realize what that guru should have told you. You can't have a blog without someone to write for it. Since you're in a hurry to get that blog out there, you decide you need a lot of copy fast. So you Google blog copywriting services and decide to put your blog out for bids on one of those writers bidding sites. You know, the ones that people frequent who fancy themselves to be writers, so they'll write for whatever pennies people will throw at them.
Great! You've found out that you can hire people who will write your copy for a buck per 500 word post! You can get 1000 posts written for a bid of about $50, if you play your cards right.
And then you wonder, a few months later, why people are laughing at your blog or bypassing it altogether after a simple click. That's because while you may have found the quantity you want, you probably won't have the quality.
And quality matters when you're filling your blog.
It shouldn't cost you a lot to fill your blog, but if your message is going out in paragraphs with misspellings, sentence fragments, grammatical errors or just plain old bad writing, you are sending out the wrong message. If that person you've hired doesn't know the difference between your and you're or there, their and they're, then that person doesn't know squat about how to tell people why they should buy your product.
Grammar, spelling and proper word use matter when you're presenting your company's image, if you want to present it as an authority in its field.
And if your people don't know how to present that image, then the best marketing gimmick in the world isn't going to make you a penny.