Get Your Content Right With These 3 SEO Writing Tips
For true-blue writers, writing is a passion. It is a creative way of expressing one's thoughts and ideas. If the passion is strong enough, it can become a profession in so many ways. SEO writing is one of them.
In the online world, search engine optimization is at the heart of almost every business. SEO is all about driving traffic to a website, generating leads, prompting conversion and creating customers. SEO writing is a powerful tool to achieve these goals--but, only if you get your content right.
The right content is simply the right information presented the right way for the right reader at the right time. While SEO may seem too technical to most folks, effective SEO writing does not need to be complicated. It all boils down to a few basics. If you keep in mind the following simple tips, you're sure to get your content right:
Tip #1 – Use keywords in a coordinated manner.
The keyword or keyword phrase is key to successful SEO writing. However, it is crucial to use keywords judiciously and in a coordinated manner to satisfy both human readers and search engines. See how the following pointers can be of help.
Optimize your title and headings by using your chosen keywords. If you use the exact keywords in the title, try to use variations in one or two subheadings.
Use keywords appropriately, observing the suggested density of 1-2% in the right places so that your article will sound natural.
Use variations of your core keyword. For instance, if your keyword is "SEO writing", try "benefits of SEO writing" or "effective SEO writing tips" to match different queries made by different searchers and avoid keyword stuffing as well.
Keywords are ideal to use for outbound links but be careful not to overdo it.
Tip #2 – Create linkable content.
Readers like to link informative, fresh, relevant and unique content. A good piece of reference or research material can attract readers and drive hundreds of links to your content. So does breaking news or new developments in a significant event.
Controversial topics or opinions can spark reactions, feedback and comments and, therefore, generate links. However, you have to be knowledgeable of your facts and sources to protect your reputation.
Tip #3 – Write a well-structured content.
Content can be in the form of an article, essay, blog, blog comment, white paper, press release and many more.
It is typically structured in the title-body-conclusion standard format. However, bulleted items, lists and how-to's are more appealing to many audiences compared to lengthy and winding paragraphs. Moreover, shorter paragraphs allow for easier reading.
Flawless grammar, accurate data and reliable sources are all ingredients that attract wide readership, enhance link building and bait search engines. You cannot afford to overlook these writing guides if you want to protect your credibility.
Images can help your readers digest the content and better understand the message you are putting across. Graphs, charts and other graphics can also lead them to a more natural flow of ideas.
Striking the perfect balance between the keywords, links and message you want to convey to your audience makes for the right content that will boost search engine optimization. With your passion for writing, it shouldn't be hard to get your content right, and get your readers on board!