5 Tips for Writing Copy That Drives Traffic And Conversions
Your copywriting should be the hardest-working part of your online business organization, according to Content Equals Money.com
. In fact, the new Google demands dynamic and unique web copy. However, if you have a web-based company, you know it's sometimes difficult to come up with stellar and effective prose. Do you periodically struggle with finding new and interesting things to say to your readers? You're not alone. Here are some tried and true tips for writing good web copy that's not only interesting to read, but makes people want to buy your product.
1. Start out strong.
Attract your readers attention with your first sentence. An attention-grabbing anecdote, question or fact will increase the likelihood that your reader will finish your entire post. According to Content Equals Money, the first sentence should make you want to read the second sentence...and so on.
2. Numbers Talk.
Being precise, especially with numbers, is much more effective than using vague terms like "our sales increased dramatically." Say instead that your sales increased by 62 percent. Instead of using the title, "Ways to Increase Employee Morale," say "Five Ways to Increase Employee Morale." Numbers give structure to your writing and let the reader know what to expect from your web page.
Long words and esoteric prose are fine for academic writing, but you don't want to put your potential buyers to sleep or, worse, you don't want them to think you're a snob. Better to relax and write as if you were talking to a friend.
4. Talk Less, Say More
. This tip from Branding Personality.com
is essential to writing any good web copy. (Enough said.)
5. Avoid giving too much information.
Yes, you can actually say too much, according to Susan Gunelius on Entrepreneur.com
. By giving too much information, you risk boring your readers and having them move on to a company that explains the benefits of its product more simply.
Remember there are many "right" ways to create good online marketing copy. The only wrong way is to be afraid to put your fingers on the keys and start typing. Better to learn from your mistakes and improve your writing over time than to spend so much time researching that you never create a single page.